Resources Library by ANA

Sampling

This chapter sets out to explain the concepts behind the use of sampling in market research. It outlines some of the main options available to the survey designer and discusses the way sampling is carried out in practice. More complex topics are only...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Martin Alan Collins

September 1, 1998

Goals, possibilities and problems of good sampling procedures (German)

Whenever sampling procedures for selecting the persons to be interviewed are used in empirical social research this is done in order to build models of the population by means of which the interesting phenomena can he studied. The size ratio between...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Klaus P. Landgrebe

June 15, 1973

Advantage of non-proportional stratified sampling for periodical press readership surveys

These notes explain the method of sampling used for the Magazine Readership Survey carried out in Italy this year (ISPI, 1973 edition). The ISPI survey is a sample survey based on 21,000 interviews. It has been carried out each year since 1966 for...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Carlo Erminero

Company: Demoskopea

June 15, 1973

Goals, possibilities and problems of good sampling procedures

Whenever sampling procedures for selecting the persons to be interviewed are used in empirical social research this is done in order to build models of the population by means of which the interesting phenomena can he studied. The size ratio between...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Klaus P. Landgrebe

June 15, 1973

The design of leisure time activity studies

This paper examines some of the questioning procedures commonly used in leisure time activities. The likely pitfalls and biases are discussed and suggestions are made on how to avoid and minimize the possibility of their occurrence. Various sampling...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Lester R. Frankel

June 15, 1972

Sampling problems on an European scale

My task is to give an introduction into a discussion about a very important subject which we all know very well since a long time in every country - namely the sampling procedure. What may be the particular aspect of sampling problems on a European...

Catalogue: Seminar 1971: Multi-Country Research

Author: Friedrich Wendt

June 15, 1971

Problems of fact-finding in marketing to farmers

The British Market Research Bureau has conducted a number of surveys among farmers on topics ranging from mechanical equipment to fertilisers. This paper draws principally on the latest - and one of the largest - of these surveys, which was carried...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: Ken Clarke

May 1, 1968

Weighting of non proportional samples

The statistical sampling technique is nowadays generally used in surveys on the particular conditions and problems of the market for several products as well as in opinion surveys. The sampling technique is to supply the "most efficient" results by...

Catalogue: ESOMAR Congress 1964

Author: Giorgio Marbach

June 15, 1964

Specific case of points of sale selection through census and sampling

Selecting points of sales is a problem which many concerns, dealing with large consumption products, have to face frequently, either when they want their products to be sold in first class stores or when they want to start a promotional action with...

Catalogue: ESOMAR Congress 1964

Author: Jean Bigant

June 15, 1964